Denise Murphy Gerber

Disciplines/Field of Instruction

• 市场营销
• International Business
• Business Management
• Business Communication
• Business Ethics
• Communication Ethics
• Public Speaking

Degrees Received

• Ph.D. Communication and Rhetorical Studies, Duquesne University
  • Emphasis Areas:  Integrated 市场营销 Communications and Ethics
• M.S. Management, 1993, National Louis University
• B.S. Business Administration, 1984, Clarion University

Courses Taught

• BUS 110 – Business Foundations
• BUS 115 – Business Communications
• BUS 220 – Personal Finance
• BUS 314 – International Business
• BUS 316 – Doing Business in Asia/China Experience
• BUS 317 – Doing Business in South America/Argentina & Brazil Experience
• BUS 320 – Principles of 市场营销
• BUS 336 – Risk Management
• BUS 419 – Management Insights
• BUS 420 – Market Research
• BUS 421 – Advertising and Promotion
• BUS 422 – Sales and Sales Management
• BUS 424 – International 市场营销
• BUS 425 – Consumer Behavior
• BUS 428 – Strategic 市场营销
• BUS 491 – Business and Culture in Germany/Austria
• BUS 493 – Business Internship
• BUS 640 – 市场营销 Management
• BUS 641 – Buyer Behavior
• BUS 645 – Advanced Advertising and Promotion
• COM 101 – Principles of Communication
• COM 310 – Public Speaking
• COM 320 – Workshop and Seminar Planning and Facilitation
• SPM 205 – Sport Management Practicum
• SPM 320 – Sport 市场营销

Presentations/Publications

• 2019年基督教商新濠天地app协会年会上的小组演讲嘉宾. Panel Topic: "Faith Integration Across the Business Disciplines."
• 在基督教商业新濠天地app协会年会上发表的“民族营销和整合营销挑战”, 圣地亚哥, CA, 2017.
• 整合营销传播和社区营销:基于圣经的社区营销伦理模式.——撰写并将在基督教商新濠天地app协会(Christian Business Faculty Association)的年会上发表, 查尔斯顿, SC, 2016.
• 使用Hugh Whelchel的书，研究并准备了我的部分关于“工作的圣经价值”的团队演讲, “那么新濠天地app应该如何工作:重新发现工作的圣经教义”与新濠天地app新濠天地app的同事. Gordon Richards, Professor Matt Fuss and the author Hugh Whelchel, Christian Business Faculty Association (CBFA), Virginia Beach, VA, 2015.
• 信仰整合论文-“在消费世界改革营销”提交给新濠天地app新濠天地app教员人事委员会, 2015年秋季.
• Conference Presentation Moderator, Christian Business Faculty Association (CBFA) Annual Conference, 纳什维尔, TN, October 2014.
• “国际市场营销:昨天和今天”发表于Kiwanis国际每月报告/演讲系列的当地分会, New Wilmington, PA, December 2013.
• “Teaching the Course in Business & “专业沟通”短期课程，于东方沟通协会年会上发表, Pittsburgh, PA, April 2013.
• “整合营销传播(IMC)和民族目标营销:行动中的社区伦理框架”论文提交给杜肯大学传播与修辞研究系, Students and 校友, Pittsburgh, PA, 2012年7月.
• “社群伦理作为基于基督教的营销方法”整合论文主题提案提交给新濠天地app人事委员会, Geneva College, Beaver Falls, PA, November 2010.
• “作为宣传的公共关系和仪式修辞:后现代修辞分析”，发表于杜肯大学传播与修辞研究系座谈会系列, Pittsburgh, PA, February 2006.
• “Spanglish: Language, Identity, Rhetoric, or Slang?，发表于2005年东方传播协会年会-学生论文多样性专题会议, Pittsburgh, PA, 2005年4月.
• 《商业伦理:市场中公共关系的修辞与伦理,作为杜肯大学传播伦理课程的部分要求, 2005.
• “作为宣传的公共关系和礼仪修辞:后现代修辞分析”作为杜肯大学市场修辞学课程的部分必修课, 2005.
• 巴赫金的市场中的异语:一个社会伦理话语框架,作为杜肯大学当代修辞理论课程的部分必修课, 2005.
• “St. Augustine: Lying and the Two-Fold Rule of Charity,，这是杜肯大学传播与宗教课程的部分必修课程, 2005.
• “Spanglish: Language, Identity, Rhetoric, or Slang?作为杜肯大学跨文化交际修辞学和哲学课程的部分必修课, 2004.
• “The Rhetoric of Mexico’s Day of the Dead Festival,作为杜肯大学跨文化交际修辞学和哲学课程的部分必修课, 2004.
• 跨文化交际伦理:他者性与中间性, 作为杜肯大学传播伦理课程的部分必修课, 2004.
• “Michel Foucault: An Intellectual Biography,作为杜肯大学传播伦理课程的部分必修课, 2004.
• “Mosaic Art: Aesthetic or Rhetorical?作为杜肯大学2004年人文学科修辞学课程的部分必修课.
• “Harry Potter and Rites of Passage,作为杜肯大学修辞批评课程的部分必修课, 2004.
• “Postmodern Pedagogy: Teaching Ethics and Addressing Diversity,” presented with Laurie Moroco, 马克·克雷格和利·伯吉斯在2003年宾夕法尼亚通信协会年会上——州立大学, PA, October 2003.
• “Exchange Theories and Interpersonal Communication,作为杜肯大学人际传播修辞学和哲学课程的部分必修课, 2003.
• “符号学, Shared Meaning and Interpersonal Communication,作为杜肯大学证据课程的部分要求, 2003.
• “What is Semiotics?，作为杜肯大学证据课程的部分必修课程, 2003.
• “Truth or Hermeneutics?作为杜肯大学传播哲学课程的部分必修课, 2003.

Service to College

• Interim Department Chair (2016-2018)
• Faculty Secretary (2014-present)
• 商业与会计实习项目经理(2007年至今)
• NCAA Faculty Athletic Representative (2009 - present)
• 新濠天地app人事及发展委员会委员(2008 - 2011)

奖 & Distinctions Received

• The Academic Who's Who Among Executives and Professionals, 2011
• Golden Key Honor Society, 2009
• 财产和意外伤害保险许可证，宾夕法尼亚州保险局，2003年至今.
• 2003年至今，宾夕法尼亚州保险局人寿、意外和健康保险许可证.
• 《高管、专业人士和企业家名人录》，1999年
• Who′s Who Among College Students, 1993
• Certified Information Systems Auditor (CISA) license, Information Systems and Control Association, 1992.

Affiliations, e.g., membership in professional organizations, etc.

• American 市场营销 Association, 2007 – present.
• American Management Association, 2007 – present.
• 全国职业妇女协会(NAPW)， 2009年至今.
• Christian Business Faculty Association (CBFA), 2008 - present.
• Business and Professional Women (BPW), 2008 - 2016.
• National Association for Female Executives (NAFE), 1999 - 2014.
• National Communications Association (NCA), 2004 - 2014.
• Eastern Communications Association (ECA), 2004 - present.
• Pennsylvania Communications Association (PCA), 2004 - present.
• 信息系统，审计和控制协会(ISACA)， 1995 - 2012.

Miscellaneous, e.g., hobbies, sports, personal info, etc.

• Member, New Wilmington Presbyterian Church
• K-9 Transport and Rescue Volunteer
• Stained Glass Artisan and Instructor
• 创意回忆画册制作顾问-“生命珍贵时刻剪贴簿”
• Scottish History - Specific to my Clan - Clan Lamont
• Outdoor Water Pond Gardening
• 珍贵宠物:哈利和艾比(斯普林格猎犬)，爱米和爱先生. Bubba (Kitties)